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Client Case Studies |
Case Studies : Quiznos Sub Franchises |
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| About Quiznos: Quiznos is a sub franchise which delivers uncompromising quality for today's busy consumers who are looking for a tasty, fresher alternative to traditional fast food restaurants. |
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Generation Direct Services Utilized:
- Inbound Call handling for seminar reservations
- Outbound seminar and lead generation
- SalesCycle.net ™ CRM system hosting
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| Description of services: |
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Quiznos was growing fast and needed a call center who could scale with their numerous business initiatives. Generation Direct, Inc. was called upon not only to handle the inbound call activity generated by potential franchise owners interested in owning a part of the fastest growing sub franchise since Subway but also the technical infrastructure to capture seminar leads and distribute to their 100s of their area business development directors.
Midwest call center quality set us apart:
The market of the potential callers were affluent business investors who wished to potentially invest in a Quiznos sub franchise. Utilizing our superior quality to enhance their customer contact was paramount to the success of the relationship. In short Generation Direct would be speaking to well educated individuals with financial capital and resources to make instant business decisions.
Utilizing our knowledge workers to represent their company in a variety of ways has led to a successful 4 year partnership with Quiznos that continues to grow today.
Technical Infrastructure:
Quiznos not only need to capture interested party information but they also needed a customizable system in which to provide the engine to get this done. We introduced SalesCycle.NET, our extensible and highly customizable data delivery platform to the entire outside field rep organization. Now, as new leads were captured by the internal call center, those leads and call recordings were instantly available to the outside field agents handling them. In short they already knew every possible detail about the customer before entering into dialogue with them thanks to the delivery platform.
Remember the Sponge Monkeys:
Generation Direct fielded inbound calls during Quiznos’s famous sponge monkey advertising campaign. In one particular call, the customer asked where they could get ‘one of these delightful creatures’ and wouldn’t take no for an answer.
Yes, even that call was handled courteously and professionally.
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